Have you ever tried using Pinterest for your dropshipping store? If not, you’re missing out on some endless opportunities to boost your sales at no extra costs. In this quick tutorial post, I’ll share how to use Pinterest for your dropshipping store and excel your business growth along with it.
First off, you must know how Pinterest works and what it is all about.
Just like Facebook and Instagram, Pinterest is a social media platform where people can pin and share visual content, images and boards (collection of images) with the online community, their followers and even on their own blogs, websites and social media pages.
Recently, Pinterest has also added new features that let you create Rich Pins and Pinterest Gifts which will make the CTR (Click Through Rate) higher and increase the conversions for your dropshipping web store as well.
Also, Buyable pins let the user buy your product directly from the Pinterest site making it more accessible and easier for the end user. Now, let me share some stats with you that’ll make it clear to you why you must use Pinterest for your business.
If you’re not on Pinterest yet, you’re missing some great opportunities to leverage your business at essentially no cost. To make it clear further, here are some of the stats:
1. Pinterest has a huge community of 200 million active users out of which 60% are women and 40% are men. Don’t be disheartened if you cater to men because Pinterest has seen an exponential rise of 120% for its male followers in the year 2017.
2. 80% of Pinterest users access the app from their Mobile phones and spend an average of 14.2 minutes per session on the social media platform.
3. There are over 50 billion Pins that have been made on Pinterest so far with around 1 billion Pinterest boards.
4. Generic images that are anonymous and have no faces are pinned more often and horizontal images are shared 60% more than the vertical ones. It may contribute to the aesthetic appeal of the images and you must keep it in consideration when pinning an image on your account.
5. Descriptions are important. The descriptions which are around 100-200 characters get shared more across the community.
6. Some days will get you more traffic than the others. Based on stats, Fashion related images do well on Thursday and travel images are more popular on Saturday. While nothing can be said for certain, you must keep in mind the day and time to share an image as per your target audience.
1. Two-third of Pins represent a brand on Pinterest.
2. 36% of Pinterest users are Millennials out of which 72% use the visual pinboard to connect and interact with their favorite brands.
3. Further, 83% of Pinterest users prefer to follow a brand rather than a celebrity on Pinterest.
4. Brand Recognition is the key to increase sales for any dropshipping website. According to the statistics, it is 47% more likely for the Pinterest users to discover a new brand or an interest.
5. 87% of Pinners have purchased a product of which 47% are Millennials.
6. 71% Millennials turn to Pinterest for recommendations and ideas to make a purchase.
7. Pinterest drives 5 times more traffic and in-store purchases than any other social media platform.
8. Pinterest contributes about 5% of all referral traffic to the websites.
9. Moreover, 67% of users search Pinterest for product reviews, prices and ideas when shopping offline.
Well, that’s not all.
With Pinterest Advertising, you can expect 7 times more sales than the traditional marketing strategy. Further, 70% of sales from the promoted pins are made by new Pinterest customers.
Here’s another tip: Including Prices on your pins (use Rich Pins) can get your 36% more likes.
Now, I hope you’re convinced about the immense benefits Pinterest can bring to your store. Known as the “world’s catalog of ideas”, Pinterest can help you be found online by new potential customers and also create a brand recognition for your dropshipping store.
In the next section, I’ll share how you can get started on Pinterest and use it to boost sales for your dropshipping store. Without further ado, let’s begin.
To take full advantage of all the tools like Pinterest Analytics, Buyable pins and more, you must create a business account on Pinterest for your dropshipping store. Now, the first thing to do is select a name for your account. Ideally, you should keep the following in mind:
a) Make sure your business account has a name similar to your business. It’ll help your followers find you instantly across all social platforms.
b) Select your display picture carefully. The image should be relevant to your dropshipping business. A well-suited option would be to select your brand logo as the display picture on Pinterest.
c) The description is important. You’ll get around 160 characters to describe what your business is all about. Make it catchy and unique to attract people’s attention to your Pinterest account.
d) Lastly, be sure to add your website's address or URL in the profile section. This will help people who are interested in your products locate you easily.
Done? Great, Now we should focus on Pinterest integration with all your social media accounts.
After you have set up your business account on Pinterest and added your dropshipping store address to the profile description, it is time to make your Pinterest presence more dominant and influential by integrating Pinterest with your store, blog and social media accounts.
Here’s how you can do it easily using the Widget Builder from Pinterest. Using this tool, you can easily connect your store using many available options. You can add Pinterest buttons or widgets to your store with just a few clicks.
a) Save Button: People can click the button to save what they like on your website.
b) Follow Button: Users can click the follow button on your website to follow you on Pinterest.
c) Pin Widget: Embed any of your Pins on your webstore or your blog to drive more traffic to your site or your Pinterest account.
d) Profile Widget: You can show up to 30 pins from your Pinterest account on your dropshipping webstore.
e) Board Widget: Use it to show at most 30 latest pins from your favorite board on Pinterest.
Well, that’s quite all you’ll need to integrate Pinterest with your dropshipping store and other social accounts as well.
Now, let’s move onto the next part.
Once all the integration and connectivity is done, it is time to make your store Pinterest friendly. In simple words, add content and images to your store that’ll direct people to your Pinterest account and vice-versa.
Create content on your website blog and embed your Pinterest images in it. This will let people pin their favorite picture and find you on Pinterest as well. Now, make sure the images are high-quality and unique to grab people’s attention and incite them to pin it straight away.
Pinterest is a place where people go to look for new ideas, products, brands, and interests. In order to rise above the rest, you have to ensure your content speaks volumes for itself and excite your consumers to scroll through more of your profile.
First off, you must download the Pin It button so that you can populate relevant images to your Pinterest account which may be liked by your followers. Remember, you don’t just have to add products but also things that people find informative or useful for them.
For instance: If you have a clothing store, you can add styling tips or curate different looks and pin it to your store. Further, you can also add quotes from Styling Divas and celebs to maintain a balance between product promotion and user engagement.
A picture can describe a thousand words. Use visually captivating images that will inspire your followers to take some action (click a link or call to action button, repin the image or make a purchase).
Select different sources to get your images in order to keep things different, unique and interesting for your followers.
Unique images help your store rank better in search engines like Google and help drive more traffic to your store.
You can create your own images from pre-designed Pinterest templates all ready to beautify your Pinterest account. Just set up your free account with Canva and you’re all set to create inspiring and beautiful images for your Pinterest account.
Next, give importance to the description part. Pins with descriptions are more likely to be repinned or shared. Write cool, inspiring description of the images and insert your website URL wherever it seems fit.
Pinterest Boards are a great way to engage with the audience and promote your products. You can create as many boards as you like but a good rule of thumb would be to stick to one topic per board.
For example, if you own an organic ingredients store, you can create a Pinterest board sharing ingredients and the recipes you can make with it. Wouldn’t that be interesting now?
Remember to give emphasis to the board name and description as well. When the board gets repinned, the description and name go along with it. Makeup something interesting that will grab the attention of your target audience and excite them to visit your webstore.
a) Invite your followers to add to your board or create their own board and share with you. This will help you to engage and converse with your audience and get new ideas as well.
b) Use your boards to sell a lifestyle and not just your brand. Cater to people who are looking for new interests by curating a board that speaks to them and sparks their interest.
If you’re selling travel gear or essentials, you can create a board like “The Travel Starter Kit” Or “Your Weekend Getaway Essentials” and get all the travel enthusiasts to repin it.
c) You can also host a contest with a giveaway to attract more followers to your Pinterest account. Something like creating a board inspired by your brand and the products can be a good idea to start here.
d) Further, don’t forget the power of hashtags. Just like Instagram, Pinterest allows you to use hashtags so that people can find their interest quickly. For an instance, if you’re selling jewelry, you may use hashtags like #womenjewelry #womenaccessories #trendingjewelry and more.
Social Media Influencers are everywhere. Leverage on the popularity of Pinterest Influencers to shine some light on your products and dropshipping store. Many brands have generated huge traffic and made crazy sales using Pinterest alone. You can collaborate with these influencers and bloggers and take advantage of their growing followers.
When people hear their favorite person or celebrity sharing about a product or company, they are more likely to be inclined towards making the purchase. It’s all how Social proofing works for dropshipping and you can take full benefit from it.
Now, you’ll have to do your research and search the influencers. While some may review your store for free products, others may ask for a price to promote your product. Another way to sell your products on Pinterest is to appear your pins on the Pinterest Gifts tab.
This is a drop-down segregation of items on Pinterest that displays products in collections based on price. So, don’t forget to add a price to your pins to make them appear on Pinterest Gifts and make your big sale.
There are a thousand more ways to sell your products on Pinterest and increase your brand following. All you have to do is get started with this guide and use Pinterest for your dropshipping store.
What are your strategies for Pinterest Marketing? Share your favorite ones in the comment section below and help fellow dropshippers along the way.
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