How To Use Facebook Messenger For Your Dropshipping Business: Convert Facebook Traffic Into Sales


Would you ever ignore a channel base with more than 1 billion active users? If you’re not using Facebook messenger for your dropshipping business, you’re doing just that right now. In this post, I’ll share why and how you should use FB messenger for better customer support in your dropshipping business. 

Shall we begin?

1. Reach a Larger Audience

More than 1.3 billion potential customers are waiting for you and you can create a strong brand value and recognition with these people who are already using Facebook Messenger to converse with their friends, family, and other businesses.

Did you know around two billion messages are sent between people and businesses on Messenger every month?

You can use messenger for your dropshipping business to share a new product or provide better customer support with personalized conversations and individual interactions to meet their specific needs.

2. A Versatile Channel For Your Business

You can use messenger in more ways than one for your business. Whether you want to advertise a new product, encourage purchases, boost traffic or provide customer support, Facebook Messenger can help you achieve all this in a single continuous conversation.

3. Convert Your Conversations Into Conversions

53% are more likely to make a purchase from businesses they can message directly. Bring your business to Facebook Messenger to convert tailored conversations into conversions for your dropshipping store.

4. People Prefer Messaging To Resolve Their Queries

An estimate of 56% people prefer to message rather than calling businesses to resolve their queries. That is quite a big number to ignore when you can easily cater to your customers using Facebook Messenger for your dropshipping business easily.

Why You Should Use Facebook Messenger For Your Business: The Benefits

1. Easier To Get Started

If you have a Facebook page for your business (well, who doesn’t?), you are already on Facebook Messenger. A few page settings would help you get started on Facebook Messenger in minutes.

2. Develop Interactive and Rich Experiences For Your Customers

The Facebook Messenger is optimized for businesses and carries a versatile suite of tools that allow you to create interactive and rich experiences for your customers. You can personalize the user experience with the help of Messenger.

Messenger 2.0 features a ton of highlight tools like Discover tab, Smart replies for FAQs, Chat Extensions, multiple parametric codes and M suggestions to boost your business.

3. Reach Potential Customers With Messenger Ads

Now, you can run your ad campaign for Messenger as well. Messenger Ads are strategically placed in the Messenger app to reach a global audience for your business and generate more traffic to your dropshipping site.

4. Fast and Convenient

For the user, it all comes down to convenience and fast results. You can provide just that with Facebook Messenger and encourage the users to communicate with you regarding your product, service or any query.

5. Cost Effective Solution For Your Business

It can take a lot of investment to build your own chat platform. Facebook Messenger is an existing cost-effective solution that you can use to engage existing Messenger users and gain more customers for your business.

Now, let’s quickly walk through the steps required to set up Facebook Messenger for your dropshipping business.

How to Set Up Facebook Messenger For Your Dropshipping Business: A Quick Walkthrough

1. Select a Username

Foremost, you should think about a relevant and unique username that resonates well with your brand and online dropshipping store. Your username will start with @ symbol (@yourusername) and appear in the left column right under your page name.

Make sure that a username should be as close to your brand name as possible and it can include only alphanumeric characters and periods. 

a) Click Create Page @username under the left column on your Facebook page.
b) Now enter your desired username.
c) Click Create Username.

Remember, if the username is already in use, you will have to select a variant of your chosen username to get started.

2. Now, Enable Messaging Option For Your Facebook Page

a) Go to your Facebook Page and click Settings.
b) From left column, select General.
c) Scroll to find Messages and click Edit.
d) Check the box where it says Allow people to contact my Page privately by showing the Message button.
e) Click Save Changes.

Now, people can connect with you on Facebook and you can use the Facebook Messenger app to boost your sales and resolve customer queries more quickly.

3. Instant Replies on Facebook Messenger

Don’t you love people who reply you instantly? Well, similarly people also love businesses that respond instantly. I agree you can’t be there 24/7 but you can use Messenger option for instant replies to direct your customers to a useful FAQs link or to a website or page where they can find the appropriate solution.

To enable instant replies on Facebook Messenger for your dropshipping business, follow the below steps:

a) Select Settings from your Facebook Page.
b) From left column, click Messaging.
c) Below Response Assistant, you’ll find Send Instant Replies to anyone who messages your Page. Toggle the bar to yes here.
d) Select Change and enter a custom message you wish to send.
e) Click Save.

4. Send Greeting Text On Your Facebook Messenger

Greeting text is sent as soon as someone initiates a conversation with you. Now, you can easily personalize a greeting message for your page and impress your potential customer easily.

Let me show you how to enable it on your Facebook page.

a) Select Settings.
b) Click Messaging from the left column.
c) Under Response Assistant, toggle the bar to yes for Show a Messenger Greeting.
d) Click Change.
e) Edit the default greeting to match the vibe of your dropshipping business.
f) Click Save.

The Best WooCommerce Facebook Messenger Plugins For Your Dropshipping Website

Once you’re done with the above steps, it is time to get a WooCommerce Facebook Messenger plugin for your dropshipping website. While there are many free and paid options out there, I’ll share a few to kickstart your research.

1. Facebook Messenger For WordPress

This is one of the best selling WooCommerce plugins you can use for your WordPress dropshipping store. You can extend the functionality of your business and directly chat with your consumers regarding products and even share product images as well.

The installation takes less than 2 minutes and you’re good to go with an FB messenger chat functionality on every page of your website. Isn’t that cool?

Nothing is easier than Facebook and even the potential customers can chat with you on their FB account. It’s a hassle-free platform for your business that you can use to boost sales or resolve queries.

Don’t believe me? Try it yourself now!

2. WP Facebook Messenger

WP Facebook Messenger is an open-source software that boasts a ton of features for your dropshipping store. With this plugin on your website, you will be able to help your existing clients and reach out potential clients easily.

This easy to install plugin can be customized to your needs and displayed anywhere with shortcodes. Moreover, it has a friendly user interface and you’ll be notified of all messages and updates instantly.

This free plugin can help you connect with 1.3 billion potential Messenger consumers and skyrocket your business revenue in just a few days.

Now, you’re all set to use Facebook Messenger for your dropshipping business. You can also make effective use of chatbots to streamline the complex business processes and even sell products and initiate payments on messenger.

That’s how powerful it is.

The Bottom Line

Facebook Messenger is currently used by approximately 1.2 million users who exchange around 2 billion messages with people and businesses every month. Businesses like Sephora, Chevy, Globe Telecom and Tommy Hilfiger have incorporated Facebook Messenger as part of their business and seen a massive increase in brand recognition, sales and customer satisfaction.

Now, it’s your time to shine and boost sales for your dropshipping store with Facebook Messenger.

For more such tips and updates on dropshipping, get started with Woodropship today.

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